Social context
The days people actually order the most pizza
Trade data consistently puts Super Bowl Sunday, Halloween and New Year's Eve at the top of American pizza-ordering volume. What these occasions share is not a food tradition but a shape: a group of people in one place, at an unusual hour, who do not want to cook or leave.
What kind of claim this is
Commercial chain practice
Claimed only at this scope, not beyond it. How PizzaHQ scopes cultural claims
Where: United States
Related
Evidence
Generally accepted- Trade reporting on peak pizza-demand occasions — PMQ Pizza Magazine and National Restaurant Association trade data